This must be the oddest Ayn Rand reference I've yet run across. It's also likely the least legitimate, although the story's antagonist, "Ragnar Danneskjold" (a true hero from Ayn Rand's Atlas Shrugged) is going after Digg, one of my least favorite social networking sites.
I hate Digg's mob rule mentality, and this guy seems to be exploiting it for some significant financial gain. And so, I suppose I'm a bit conflicted on whether this guy is doing something wrong, although I'll likely find something wrong with it if I think on it hard enough. Which I probably won't do.
Regardless, though, this guy's taken the wrong monicker. Ragnar Danneskjold is more of a Robin Hood figure (stealing back the ill-gotten booty confiscated by an oppressive government), and whoever this guy is, he doesn't fit that particular mold.